Sophie Dimitrov — Digital Growth Strategist & WordPress Expert
15 years in martech Sophie builds and grows purpose-driven businesses and digital products across the U.S. and European markets.
Blending Marketing, Tech & Strategy
Sophia (Sophie) Dimitrov is a digital entrepreneur with a strong foundation in business, marketing, and technology.
She holds a bachelor’s degree in Marketing Management and a master’s in Advertising and Media Communications. Later, she studied Software Engineering to expand her technical expertise.
Sophie's first love has always been marketing — especially the kind that drives innovation and real business progress. Over the years, she has blended her academic knowledge with hands-on experience in digital platforms, web development, SEO, content strategy, and marketing funnels.
Alongside building her own businesses, she has contributed to diverse client projects across industries, combining technology and marketing to deliver tailored digital solutions.
Sophie built businesses in Europe and now develops digital platforms and brands between Miami and NYC.
From Freelancing and Manufacturing to Martech: A Global Career
Sophie began her professional journey in 1998, when she created her first website as a young stay-at-home mom with a newborn daughter. What started as a creative outlet quickly evolved into a freelance business, offering web and digital services to clients across the U.S., U.K., and Europe.
Through these early years, she gained valuable contacts, business confidence, and technical skills. Her success in freelancing eventually led her to launch a manufacturing and embroidery business, where she worked with international clients, managed a production team, handled suppliers, and delivered results under strict deadlines.
Later, she expanded into digital once again by founding her own agency in Bulgaria, focused on WordPress development, SEO, and content strategy.
Now based in the U.S., she works remotely between Miami and New York City, focusing on building platforms, brands, and tools that empower small businesses and entrepreneurs - both for her own ventures and through collaboration with other entrepreneurs..
Over time, she has built a network of trusted collaborators — including strategists, designers, copywriters, illustrators, and photographers. She believes that collaboration leads to stronger, more creative outcomes, and she assembles diverse teams tailored to the specific needs of each project.
Her Approach to Every Project
Sophia partners with entrepreneurs, agencies, and creatives to transform ideas into impactful digital solutions. Every collaboration blends strategy, design, and technology, with a clear focus on delivering tangible business outcomes. By combining deep business insight with hands-on technical expertise, she develops strategies and web solutions that align platforms, martech, content, and SEO with measurable growth goals.- Collaboration & ExpertiseSophia thrives in collaborative environments, integrating strategy, technology, and data-driven marketing to create results-oriented solutions. Whether building scalable platforms or refining campaigns, she ensures every step is closely aligned with business objectives.
- Search & Visibility StrategySophia applies a comprehensive approach to SEO, combining technical optimization, content development, and analytics to improve visibility, attract qualified traffic, and drive sustainable growth.
- Content with PurposeEvery piece of content she creates or oversees serves a clear strategic purpose — strengthening brand voice, matching user intent, and advancing business goals.
- Platform & Process OptimizationHer work ensures that digital platforms not only function flawlessly but actively enhance sales, marketing, and customer engagement processes.
- E-Commerce Growth SolutionsShe designs and optimizes e-commerce ecosystems that are scalable, conversion-focused, and tailored for customer loyalty and long-term retention.
Values, Strengths & What Drives Her
Sophie’s work reflects her belief in meaningful progress, smart resource use, and empowering others. Her strongest skills lie in connecting ideas, systems, and people — and turning vision into well-structured, real-world outcomes.
She brings together deep technical understanding with marketing insight and project leadership. Known as a clear thinker and problem-solver, she is organized, focused, and adaptable. She enjoys creating clarity in complexity and seeing things through to execution.
Sophie is especially passionate about supporting small businesses, women in business, and sustainable or purpose-led brands. Her vision is to continue building meaningful digital products — and to collaborate with others who value growth, innovation, and purpose as much as she does.
Let’s Connect
Let’s Build Something Worthwhile
I’m always open to exploring new ideas, sharing insights, and collaborating on projects with purpose. If you’re ready to create impact, let’s talk.
